Wednesday, 8 October 2014
Wednesday, 11 June 2014
Evaluation
The research that has helped me through out my advert has been helping me progress my advert, I have researched from equipment to other TV adverts. The reason for doing all of the research is to help us with our final advert and planning.
The planning side of research was knowing how many shots we variously needed in our advert so that we had a number of shots to aim for. I looked at a 2013 Coke Cola advert and counted how many shots they had. The reason for choosing the coke cola advert was because they are very successful in selling their product and are experienced in making adverts as they at least have a advert every year.
Another planning research was how to build up the advert and get your point across quickly in a time frame of only 30-seconds
I came up with a idea of a kids drink called 'Go Wild' i choose this because i had inspiration from the Fruit Shoot advert when their are a bunch of kids in a skate park and are dying for sip of the Fruit Shoot so they all chase who ever has the Fruit Shoot round the skate park on their Skateboards, Skates & Scooters. I wanted my product to appeal to kids so i made my drink bottle wrapper with bright colours and placed it in the video as in my advert the two kids have to follow the map to get to the bottle. As i thought treasure maps would catch the child's eye if they are watching the TV because they would want the reward that is at the end so they would want to find out if it is worth it or not. my secondary audience is adults as if their kids are watching it and they are in the room they would look at the the advert and think, that would be good for my kid! This was also Fruit Shoot secondary audience.
I gavered all the information from the fruit shoot advert and tried to add all the things from the fruit shoot advert to mine, for help on how to attract kids to my product that i was trying to sell.
all the things like proposal, script etc help with my advert it kept us on track of what we should do next and so that we wouldn't forget anything. Also its good to explain where it was, when we were filiming and who job was who's for example mine and William were filming while we had two friends acting for us. For me and William the most useful part of planning would of had to been the script and Prop list because the script was something we could use that would tell us what to do next while we were filming and the prop list made us remember what we had to take for props as we forgot some of the things that we needed. E.G. the drinks bottle itself was a prop
We tried to get a wide range of shots close ups and mid shots to low angled shots and the reason for the different types of angles is that so we could put a different effect on the person watching it. If we didn't add more shots and kept the same boring shots it could bore the person watching it. Also to give the people acting more character so we focused on one of the actors more than the other actor because we wanted one of them leading as he knew where he was going so the people watching the advert know who's the more smarter.
We used a tripod to keep the camera as still as possible, because we did not want the camera too shake as that is certainly what you do not want, a shaking advert. we also had a director to take charge of the advert and which scene was next and what type of shot it had to be. We used a digital nikon as this was the most ideal as it was the best camera we could get our hands on and had captured great quality filming for our advert.
Editing
The editing took around 1hr-2hrs because we had to trim and crop lengths of clips, add music, make sure a wide range of shot types were used and make sure it was within 30secs. The reason why i added music was so that when kids would hear it they would think that i haven't heard this before i wonder what this is, also the other reason was so that it would get stuck in their heads and if i did that, that would be good because when they think of that song they would think of the advert. If i did not trim and crop certain parts of the clips it would look too amateur and therefore the secondary audience (adults) may think that the advert looks cheap and rubbish so must the drink be cheap and rubbish which will prevent them for buying the drinks for their kids.
The planning side of research was knowing how many shots we variously needed in our advert so that we had a number of shots to aim for. I looked at a 2013 Coke Cola advert and counted how many shots they had. The reason for choosing the coke cola advert was because they are very successful in selling their product and are experienced in making adverts as they at least have a advert every year.
Another planning research was how to build up the advert and get your point across quickly in a time frame of only 30-seconds
I came up with a idea of a kids drink called 'Go Wild' i choose this because i had inspiration from the Fruit Shoot advert when their are a bunch of kids in a skate park and are dying for sip of the Fruit Shoot so they all chase who ever has the Fruit Shoot round the skate park on their Skateboards, Skates & Scooters. I wanted my product to appeal to kids so i made my drink bottle wrapper with bright colours and placed it in the video as in my advert the two kids have to follow the map to get to the bottle. As i thought treasure maps would catch the child's eye if they are watching the TV because they would want the reward that is at the end so they would want to find out if it is worth it or not. my secondary audience is adults as if their kids are watching it and they are in the room they would look at the the advert and think, that would be good for my kid! This was also Fruit Shoot secondary audience.
I gavered all the information from the fruit shoot advert and tried to add all the things from the fruit shoot advert to mine, for help on how to attract kids to my product that i was trying to sell.
all the things like proposal, script etc help with my advert it kept us on track of what we should do next and so that we wouldn't forget anything. Also its good to explain where it was, when we were filiming and who job was who's for example mine and William were filming while we had two friends acting for us. For me and William the most useful part of planning would of had to been the script and Prop list because the script was something we could use that would tell us what to do next while we were filming and the prop list made us remember what we had to take for props as we forgot some of the things that we needed. E.G. the drinks bottle itself was a prop
We tried to get a wide range of shots close ups and mid shots to low angled shots and the reason for the different types of angles is that so we could put a different effect on the person watching it. If we didn't add more shots and kept the same boring shots it could bore the person watching it. Also to give the people acting more character so we focused on one of the actors more than the other actor because we wanted one of them leading as he knew where he was going so the people watching the advert know who's the more smarter.
We used a tripod to keep the camera as still as possible, because we did not want the camera too shake as that is certainly what you do not want, a shaking advert. we also had a director to take charge of the advert and which scene was next and what type of shot it had to be. We used a digital nikon as this was the most ideal as it was the best camera we could get our hands on and had captured great quality filming for our advert.
Editing
The editing took around 1hr-2hrs because we had to trim and crop lengths of clips, add music, make sure a wide range of shot types were used and make sure it was within 30secs. The reason why i added music was so that when kids would hear it they would think that i haven't heard this before i wonder what this is, also the other reason was so that it would get stuck in their heads and if i did that, that would be good because when they think of that song they would think of the advert. If i did not trim and crop certain parts of the clips it would look too amateur and therefore the secondary audience (adults) may think that the advert looks cheap and rubbish so must the drink be cheap and rubbish which will prevent them for buying the drinks for their kids.
Tuesday, 10 June 2014
Thursday, 5 June 2014
Wednesday, 14 May 2014
Revision
A. Media Sectors
-synergy
-Convergence
-Interactivity + personalization
-Planning a media product (Scripts, storyboard, research)
B. Target Audience
-Primary/Secondary Audience
-Active/passive
-Theories -Audience reception
-Hypodermic Needle
Regulatory Bodies (BBFC, ASA, PEGI, PCC, OFFCOM)
Research -(Primary/Secondary) (Qualitative/ Quantitative) (Bias/Subjective)
C. Audience profiling-Demographics
Genre Conventions (narrative themes)
Characters
-synergy
-Convergence
-Interactivity + personalization
-Planning a media product (Scripts, storyboard, research)
B. Target Audience
-Primary/Secondary Audience
-Active/passive
-Theories -Audience reception
-Hypodermic Needle
Regulatory Bodies (BBFC, ASA, PEGI, PCC, OFFCOM)
Research -(Primary/Secondary) (Qualitative/ Quantitative) (Bias/Subjective)
C. Audience profiling-Demographics
Genre Conventions (narrative themes)
Characters
Thursday, 3 April 2014
Convergence & Synergy
Convergence
-use any device to watch/listen
Examples of convergence include:
-BBC iPlayer
-ITV player
-4oD
-Demand 5
Synergy
-Promoting a product through a range of mediums (website/advert/youtube)
Interactivity
-Interacting with a media product e..g. red button or voting on live TV
-use any device to watch/listen
Examples of convergence include:
-BBC iPlayer
-ITV player
-4oD
-Demand 5
Synergy
-Promoting a product through a range of mediums (website/advert/youtube)
Interactivity
-Interacting with a media product e..g. red button or voting on live TV
Tuesday, 18 March 2014
Moving Image Production: Case Study (FINAL)
This case study is my demographic will be teenagers
Normal lives for today's teenagers would be spent doing many things. For example going to school during the weekdays and then after school they will do go to various clubs, football, rugby, swimming or undertake their hobbies e.g. Gym, Skateboarding and so on or maybe they would go out with their mates to a park or town even maybe each others houses. At the weekends teenagers like to plan thing to do with their friends and spend most of their time with their friends rather than their families. T his is how they discover their own identity. Planned social activities would probably be something like going cinema or London or extended time on their hobbies. Homework will be considered but not always done in their spare-time on the weekends.
The Big Bang Theory/Sitcom/Target Audience
The sitcom I have chosen is The Big Bang Theory. I have chosen this because it is on E4 and its target audience is predominantly 16-34 year old teengarers teenagers. When I watch TV I usually choose the E4 channel.
Teenagers enjoy the unusual, something that is different compare to regular shows which will make them laugh and think about things, maybe even provoke discussion between themselves.
The Big Bang Theory's secondary audience would be adults because they would see their son/daughter watch it and because his son/daughter might be laughing the adult might find it funny as-well
It appeals to young people mostly because the episodes are mixed with comedy and reality by when they tackle a real life problem and solve it as a group which is something you me face in life as you grow up.
Purpose
The purpose of a sitcoms is to entertain because the genre of sitcoms is comedy that shows the common environment of their day which is what exactly The Big Bang Theory is. e.g. Work, Home or weekends out
The purpose of the Big Bang Theory is to entertain and show that people who are classed as 'different', 'nerds' are human as well and have the same problems as everyone else but this is shown in a funny way, but also makes the audience to feel and show compassion or laugh at their
It shows the highs and lows of friendship and personal relationships and how to work through the good and bad times with the daily trials and tribulations of everyday life. e.g. In a episode Raj is upset about a girl that he meets who runs out on a date with him and and his friends help him through the situation but at the the end everything turns out okay just like at the start everyone is friends
Compared to the Mars bar advert The Big Bang Theory get to have 30 minutes to give the audience the purpose of the episode unlike the mars bar ad you have to give your point/purpose in 30 seconds so they have to grab the audience's attention very quickly by using colours and songs that their target audience would like and know e.g. the crowd as it is very colourful. But with Educating Yorkshire, they film it live because its a factual progamme. all the footage happens naturally
Genre Conventions (typical recurring feature)
Sitcoms are set in everyday situations were by that means if it were 14 year old teenagers it would be following them going around school then them after school doing what they like to do in their free time.
The Big Bang Theory is set in everyday situations for young adults living in a flat and going to work as well as extra activities on the weekend and after work. e.g. Their scientists which work on week days and like to all eat dinner together at sheldon and Leonard's apartment and play some 'geeky' games/board games for example they have a night called "halo night" where by they all playa game every friday night together on their xbox at sheldon and Leonard's apartment.
The programme is about four men in their early 20s and are classed as 'geeks', their rivalry, mutual interests and the gradual introduction of female companions.
The programme is mainly around the four men. Three of the characters have doctorates and one has a masters degree but all are classed as 'science geeks' and all work in the same university. Two of the characters live together - Shelden and Leonard, Howard lives with his mum and the final male character, Rajesh is on visa from India and has his own flat.
Shelden and Leonard live in an apartment block and across the hall is a young female character named Penny. Penny is from Nabraska which is referred to as an out back 'hick' town.
Penny is an waitress who is trying to get into acting, very unsuccessfully and is the object of Leonard's affections.
The four male characters spend their free time in the comic book store, watching 'Marvel' character films e.g. the Green Lantern, Hulk etc and playing computerised games.
Throught the series it follows Leonard on his quest as a geek to woo the beautiful but not very bright Penny in his quest to form a relationship with her.
Sheldon is remarkably clever and achieved his first doctorate in his early teens. Sheldon is classed as a genious and he knows it but he has some bizzare mannerisums and ideas of gradure that he is not opposed to reminding the other charactres.
Howard is Jewish and is obsessed with 'pulling' women that are completely out of his league. Howard still lives with his mum and is the butt of many of his jokes. Although you never see his mum you hear her and she is always loud and speking about her ailments and food.
Rajesh is on a working visa and is an astro physasist. Rajesh has a problem speaking with and in front of women, when he his front of a women he will wisper to one of the other three male characters to say or ask a question.
Narrative Structure
The circular narrative of a sitcom is when something goes wrong then they have a problem and they all try to solve it and by the end the problem gets solved and everything is just like the start, all friends. this is a repeated pattern for every episode its so they continue this cycle for each episodes.
Each episode starts with a problem one of the characters is having. The problem will be discussed and as always Sheldon wil try and show the others how much more intellegent he is and that he would not have a second thought on the kind of problems the others have.
They go about solving the problem and usually this involved going to the comic book store to make them all feel happier or playing a game.
After the problem has been solved then end of the episode is usually based around them eating takeaway dinners all sitting together on sofas in Sheldon and Leonard's appartment
Style & Tone
The series is comedy based but shows a heirachy between the charactres and how each character deals with this and their position in the group which reflects every day life.
It has a way of showing how people can make their own mark in life and how what you do or say can effect others.
I feel that the issues they cover in the programme, although very over the top translate easily into the lives of teenagers and simply but effectively gets the message across in a comical manner.
Representation
I feel the series represents young males' in today's society who are seen as 'not normal' to many people. It touches on religion/culture differences, occasionally on financial status. stereotypes are used' therefore helping the audience to easily identify with each character.
Penny's stereotype would be she is beautiful and kind, making people wanting to be around her
Another example would be Howard because he still lives at home and he is 33 years old with his mum and this is a normal thing for him but they exaggerate it in some episodes to make it funny
Sheldon's stereotype would be just frustrating because he is socially awkward for at the point he doesn't think that he is awkward which annoys the others and makes it funny. This is a habit that he has but again its a little thing that they extradite making it funny.
Themes/Messages/Values
The trials and tribulations of young men growing up and moving on with their lives and how things that bother you as a teenager also continue to be a problem in young adult life. It shows views that with good firends behind you, and those firends from different backgounds if you work together and have determination you can succeed.
e.g. Leonard and Sheldon have a closer relationship because they share a flat and Leonard has to put up with Sheldon's little habits that annoy him but they still end up friends
The target audience for Educating yorkshire is 11-16, the reason for this is because when you reach 11 years old, you start secondary school so it will give you a idea of how your future will be in your school and gives the viewer a idea of how secondary will be like.
Educating Yorkshires secondary audience would be adults mostly because if their son/daughter goes secondary school the farther/mother might wanna get a idea of how secondary schools are like now compared to when they went to school.
Purpose
To show what a regular secondary school is like and show how the school deals with problems, which could give the school a good reputation or bad reputation to the school. To entertain teenagers in secondary school to see how different the school in yorkshire is compare to there school.
Genre Conventions (typical recurring feature)
Educating Yorkshire is a reality programme the filming is done by CCTV cameras in the corners of classroom and hall ways. there are no scripts as it is all filmed "as live". if they make a mistake they can still edit it even though it is called reality TV.
Narrative Structure
The whole episodes are "Fly on the wall" they select a group of kids and follow them around the school with the problem they have and certain teachers try and help the kids with their problems. They have interviews on individual characters so that the views can hear their say in, why they have problem, what they want to do about it etc. then because they have no one to criticize them about what they are saying the views get a clear picture of the situation
Style & Tone
Educating yorkshire is a reality programme with a mixture of light hearted parts and some dark parts
For example some, some kids fool around in class and don't do there work but just before they sit the exam they realize how serious the work they have not been doing and do everything in there will to get their targeted grade.
it has a way of showing how people act in school then how the school solve the problem giving you a clear image on how the school staff.
Representation
They have chosen a school in Yorkshire to repersent many of the secondary schools throughout Britain. It demonstrates that the same problems they encounter are the same in every area across the UK.
It shows that there are children that natually do well, pupils that struggle, friendships that are made and broken. It also shows that there is a need for sensitive teachers, support and social workers to support particular children.
The expectations of schools are the same, everyone has to learn the same things and achieve the best levels they can.
It could be criticised and could be seen as positive as if the teachers does a good job or negative if the teacher does not do well in the situation
Themes/Messages/Values
the point in having this show is not only to entertain but to motivate teenagers, as educating yorkshires target audience is teenagers they will soon realise that the test will come soon and the quicker they act the better they will do.
Mars Bar/Advert/Target Audience
The purpose for advertising is to inform and pursued you to buying their product e.g. in the mars bar advert they say if you buy and eat the mars bar you will turn into a unstoppable goal keeper.
The purpose for advertising is to inform and pursued you to buying their product e.g. in the mars bar advert they say if you buy and eat the mars bar you will turn into a unstoppable goal keeper.
Mars are showing that if you eat a mars bar you can play for England. Which gives you confidence and inspiration so that the target audience would be sports players, pacifically players more than any other sports.
The secondary audience could be teenagers who play football as a hobby so for example. If a teenager who plays football is sitting on the sofa with his ipod and using the tv as a background noise, he hears the sound of cheering on a pitch and the commentator because he has heard that and he is now interested and pays full attention to the advert he/she wants to find out what the advert is trying to sell you
Purpose
To say that if you eat this mars bar it will energize you so that you will possibly be more aware and lively e.g. if you had a early match and your still tired then you can eat a mars bar to keep you up.
Genre Conventions (typical recurring feature)
Their are a range of camera shots in this TV advert. e.g. long shot, if it were to be just the one camera shot it would of been boring to watch so the different camera shots make it more intresting
Narrative Structure
There is a person at the side who is a ball boy he see's with his own eyes that Englands goal keeper gets sent off because of a injury. As the goal keeper is being carried off the pitch, the ball boy quickly takes off his jacket then stands in the goal ready for the other team to shoot their penaltys. He puts off one guy and kicks the ball over the top bar then saves two goals then at the end after the three penaltys him and rest of the team go in a hudle cheering with happiness. And in the background the comentaters say ''He's done it, looks like England have a new goal keeper''
They have made the veiwers suprised that just a ball boy is such a good goal keeper which makes you want to buy the choclate bar. their
The rule of three would be the three penalties that have been taken
Style & Tone
This TV advert can be inspirering to people it makes you feel like anything is possible and your dreams can come true. It has a makes a difficult sitution e.g. the goal keeper cant be in goal anymore and turns it round to a happy joyus occasion and all because someone ate the right bar of chocolate.
Representation
The advert represents the chocolate industry and how they think chocolate can give you a boost of energy to do things you may have only thought about.
Themes/Messages/Values
The messages is if you eat a mars bar you can do anything even be the England goal keeper or be really good at you sport you do after eating a Mars bar to give you that extra boost of enery enough to do something so amazing it benefits other people e.g. the team and the supporters, the motto at the end is "Work, Rest, Play your part"
Monday, 24 February 2014
Learning Aim A
Learning Aim A
Understanding digital media: sectors, products and platforms
Media sectors all produce media products for media audience
1. MOVING IMAGE
-TV and film e.g. Family guy and Iron man
2. AUDIO (includes radio broadcasting) e.g. Capital fm
3. PUBLISHING (newspapers, magazines, books) e.g. The sun, nuts, diary of a wimpy kid
4. WEBSITES (part of interactive media sector) e.g. youtube
5. GAMES (Includes games produced for PCs, consoles and smartphone
e.g. World of warcraft, call of duty and Head soccer
Understanding digital media: sectors, products and platforms
Media sectors all produce media products for media audience
1. MOVING IMAGE
-TV and film e.g. Family guy and Iron man
2. AUDIO (includes radio broadcasting) e.g. Capital fm
3. PUBLISHING (newspapers, magazines, books) e.g. The sun, nuts, diary of a wimpy kid
4. WEBSITES (part of interactive media sector) e.g. youtube
5. GAMES (Includes games produced for PCs, consoles and smartphone
e.g. World of warcraft, call of duty and Head soccer
Thursday, 13 February 2014
Mise-en-Scene
Mise-en-Scene: In the scene
Setting: Surroundings or environment of anything. the locale or period where action takes place.
Props: An object in the scene that makes the setting more interesting
Costume: A style including accessories and hair does
Make-up: Cosmetics, wigs, prosthetics.
Gladiator ancient film setting
they use warrior costumes showing a lot of their muscle along with the setting of it being breakable houses made of mud, hay and stone
props: swords, bow & arrows, shields, spears
Setting: Surroundings or environment of anything. the locale or period where action takes place.
Props: An object in the scene that makes the setting more interesting
Costume: A style including accessories and hair does
Make-up: Cosmetics, wigs, prosthetics.
Gladiator ancient film setting
they use warrior costumes showing a lot of their muscle along with the setting of it being breakable houses made of mud, hay and stone
props: swords, bow & arrows, shields, spears
Thursday, 6 February 2014
Appeal, Plagiarism and Malpractice Guidance
Appeals, plagiarism and malpractice from MrSouthworth
"I Connor Singer have read and understand the Appeals, Malpractice and Plagiarism guidance sheet".
"I Connor Singer have read and understand the Appeals, Malpractice and Plagiarism guidance sheet".
Tuesday, 21 January 2014
Moving Image Production: Case Study
This case study is my demographic will be teenagers
Normal lives for today's teenagers would be spent doing many things for example going to school during the weekdays and then after school they will do go to various clubs, football, rugby, swimming or undertake their hobbies e.g. Gym, Skateboarding and so on or maybe they would go out with their mates to a park or town even maybe each others houses. At the weekends teenagers like to plan thing to do with their friends and spend most of their time with their friends rather than their families. T his is how they discover their own identity. Planned social activities would probably be something like going cinema or London or extended time on their hobbies. Homework will be considered but not always done in their spare-time on the weekends.
The Big Bang Theory/Sitcom/Target Audience
The sitcom I have chosen is Big Bang Theory. I have chosen this because it is on E4 and its target audience is predominantly 16-34 year old teengarers teenagers. When I watch TV I usually choose the E4 channel.
Teenagers enjoy the unusual, something that is different compare to regular shows which will make them laugh and think about things, maybe even provoke discussion between themselves.
The Big Bang Theory's secondary audience would be adults because they would see their son/daughter watch it and because his son/daughter might be laughing the adult might find it funny as-well
It appeals to young people mostly because the episodes are mixed with comedy and reality by when they tackle a real life problem and solve it as a group which is something you me face in life as you grow up.
Purpose
The purpose of the Big Bang Theory is to entertain and show that people who are classed as 'different', 'nerds' are human as well and have the same problems as everyone else but this is shown in a funny way, but also makes the audience to feel and show compassion.
It shows the highs and lows of friendship and personal relationships and how to work through the good and bad times with the daily trials and tribulations of everyday life. e.g.
Compared to the Mars bar advert The Big Bang Theory get to have 30 minutes to give the audience the purpose of the episode unlike the mars bar ad you have to give your point/purpose in 30 seconds so they have to grab the audience's attention very quickly by using colours and songs that their target audience would like and know e.g. the crowd as it is very colourful. But with Educating Yorkshire, they film it live because its a factual progamme. all the footage happens naturally
Genre Conventions (typical recurring feature)
The Big Bang Theory is set in everyday life for young adults living in a flat and going to work as well as extra activities on the weekend and after work.
The programme is about four men in their early 20s and are classed as 'geeks', their rivalry, mutual interests and the gradual introduction of female companions.
The programme is mainly around the four men. Three of the characters have doctorates and one has a masters degree but all are classed as 'science geeks' and all work in the same university. Two of the characters live together - Shelden and Leonard, Howard lives with his mum and the final male character, Rajesh is on visa from India and has his own flat.
Shelden and Leonard live in an appartment block and across the hall is a young female character named Penny. Penny is from Nabraska which is referred to as an out back 'hick' town.
Penny is an waitress who is trying to get into acting, very unsuccessfully and is the object of Leonard's affections.
The four male characters spend their free time in the comic book store, watching 'Marvel' character films e.g. the Green Lantern, Hulk etc and playing computerised games.
Throught the series it follows Leonard on his quest as a geek to woo the beautiful but not very bright Penny in his quest to form a relationship with her.
Sheldon is remarkably clever and achieved his first doctorate in his early teens. Sheldon is classed as a genious and he knows it but he has some bizzare mannerisums and ideas of gradure that he is not opposed to reminding the other charactres.
Howard is Jewish and is obsessed with 'pulling' women that are completely out of his league. Howard still lives with his mum and is the butt of many of his jokes. Although you never see his mum you hear her and she is always loud and speking about her ailments and food.
Rajesh is on a working visa and is an astro physasist. Rajesh has a problem speaking with and in front of women, when he his front of a women he will wisper to one of the other three male characters to say or ask a question.
Narrative Structure
Each episode starts with a problem one of the characters is having. The problem will be discussed and as always Sheldon wil try and show the others how much more intellegent he is and that he would not have a second thought on the kind of problems the others have.
They go about solving the problem and usually this involved going to the comic book store to make them all feel happier or playing a game.
After the problem has been solved then end of the episode is usually based around them eating takeaway dinners all sitting together on sofas in Sheldon and Leonard's appartment
Style & Tone
The series is comedy based but shows a heirachy between the charactres and how each character deals with this and their position in the group which reflects every day life.
It has a way of showing how people can make their own mark in life and how what you do or say can effect others.
I feel that the issues they cover in the programme, although very over the top translate easily into the lives of teenagers and simply but effectively gets the message across in a comical manner.
Representation
I feel the series represents young male's in today's society who are seen as 'not normal' to many people. It touches on religion/culture differences, occasionally on financial status. They dress the characters to visually emthasise the character therefore helping the audience to easily identify with each character.
Themes/Messages/Values
Normal lives for today's teenagers would be spent doing many things for example going to school during the weekdays and then after school they will do go to various clubs, football, rugby, swimming or undertake their hobbies e.g. Gym, Skateboarding and so on or maybe they would go out with their mates to a park or town even maybe each others houses. At the weekends teenagers like to plan thing to do with their friends and spend most of their time with their friends rather than their families. T his is how they discover their own identity. Planned social activities would probably be something like going cinema or London or extended time on their hobbies. Homework will be considered but not always done in their spare-time on the weekends.
The Big Bang Theory/Sitcom/Target Audience
The sitcom I have chosen is Big Bang Theory. I have chosen this because it is on E4 and its target audience is predominantly 16-34 year old teengarers teenagers. When I watch TV I usually choose the E4 channel.
Teenagers enjoy the unusual, something that is different compare to regular shows which will make them laugh and think about things, maybe even provoke discussion between themselves.
The Big Bang Theory's secondary audience would be adults because they would see their son/daughter watch it and because his son/daughter might be laughing the adult might find it funny as-well
It appeals to young people mostly because the episodes are mixed with comedy and reality by when they tackle a real life problem and solve it as a group which is something you me face in life as you grow up.
Purpose
The purpose of the Big Bang Theory is to entertain and show that people who are classed as 'different', 'nerds' are human as well and have the same problems as everyone else but this is shown in a funny way, but also makes the audience to feel and show compassion.
It shows the highs and lows of friendship and personal relationships and how to work through the good and bad times with the daily trials and tribulations of everyday life. e.g.
Compared to the Mars bar advert The Big Bang Theory get to have 30 minutes to give the audience the purpose of the episode unlike the mars bar ad you have to give your point/purpose in 30 seconds so they have to grab the audience's attention very quickly by using colours and songs that their target audience would like and know e.g. the crowd as it is very colourful. But with Educating Yorkshire, they film it live because its a factual progamme. all the footage happens naturally
Genre Conventions (typical recurring feature)
The Big Bang Theory is set in everyday life for young adults living in a flat and going to work as well as extra activities on the weekend and after work.
The programme is about four men in their early 20s and are classed as 'geeks', their rivalry, mutual interests and the gradual introduction of female companions.
The programme is mainly around the four men. Three of the characters have doctorates and one has a masters degree but all are classed as 'science geeks' and all work in the same university. Two of the characters live together - Shelden and Leonard, Howard lives with his mum and the final male character, Rajesh is on visa from India and has his own flat.
Shelden and Leonard live in an appartment block and across the hall is a young female character named Penny. Penny is from Nabraska which is referred to as an out back 'hick' town.
Penny is an waitress who is trying to get into acting, very unsuccessfully and is the object of Leonard's affections.
The four male characters spend their free time in the comic book store, watching 'Marvel' character films e.g. the Green Lantern, Hulk etc and playing computerised games.
Throught the series it follows Leonard on his quest as a geek to woo the beautiful but not very bright Penny in his quest to form a relationship with her.
Sheldon is remarkably clever and achieved his first doctorate in his early teens. Sheldon is classed as a genious and he knows it but he has some bizzare mannerisums and ideas of gradure that he is not opposed to reminding the other charactres.
Howard is Jewish and is obsessed with 'pulling' women that are completely out of his league. Howard still lives with his mum and is the butt of many of his jokes. Although you never see his mum you hear her and she is always loud and speking about her ailments and food.
Rajesh is on a working visa and is an astro physasist. Rajesh has a problem speaking with and in front of women, when he his front of a women he will wisper to one of the other three male characters to say or ask a question.
Narrative Structure
Each episode starts with a problem one of the characters is having. The problem will be discussed and as always Sheldon wil try and show the others how much more intellegent he is and that he would not have a second thought on the kind of problems the others have.
They go about solving the problem and usually this involved going to the comic book store to make them all feel happier or playing a game.
After the problem has been solved then end of the episode is usually based around them eating takeaway dinners all sitting together on sofas in Sheldon and Leonard's appartment
Style & Tone
The series is comedy based but shows a heirachy between the charactres and how each character deals with this and their position in the group which reflects every day life.
It has a way of showing how people can make their own mark in life and how what you do or say can effect others.
I feel that the issues they cover in the programme, although very over the top translate easily into the lives of teenagers and simply but effectively gets the message across in a comical manner.
Representation
I feel the series represents young male's in today's society who are seen as 'not normal' to many people. It touches on religion/culture differences, occasionally on financial status. They dress the characters to visually emthasise the character therefore helping the audience to easily identify with each character.
Themes/Messages/Values
the trials and tribulations of young men growing up and moving on with their lives and how things that bother you as a teenager also continue to be a problem in young adult life. It shows views that with good firends behind you, and those firends from different backgounds if you work together and have determination you can succeed.
Educating Yorkshire/Factual programming/Target Audeince
The target audience for Educating yorkshire is 11-16, the reason for this is because when you reach 11 years old, you start secondary school so it will give you a idea of how your future will be in your school and gives the viewer a idea of how secondary will be like.
Educating Yorkshires secondary audience would be adults mostly because if their son/daughter goes secondary school the farther/mother might wanna get a idea of how secondary schools are like now compared to when they went to school.
Purpose
To show what a regular secondary school is like and show how the school deals with problems, which could give the school a good reputation or bad reputation to the school. To entertain teenagers in secondary school to see how different the school in yorkshire is compare to there school.
Genre Conventions (typical recurring feature)
Educating Yorkshire is a reality programme the filming is done by CCTV cameras in the corners of classroom and hall ways. there are no scripts as it is all filmed "as live". if they make a mistake they can still edit it even though it is called reality TV.
Narrative Structure
The whole episodes are "Fly on the wall" they select a group of kids and follow them around the school with the problem they have and certain teachers try and help the kids with their problems. They have interviews on individual characters so that the views can hear their say in, why they have problem, what they want to do about it etc. then because they have no one to criticize them about what they are saying the views get a clear picture of the situation
Style & Tone
Educating yorkshire is a reality programme with a mixture of light hearted parts and some dark parts
For example some, some kids fool around in class and don't do there work but just before they sit the exam they realize how serious the work they have not been doing and do everything in there will to get their targeted grade.
it has a way of showing how people act in school then how the school solve the problem giving you a clear image on how the school staff.
Representation
They have chosen a school in Yorkshire to repersent many of the secondary schools throughout Britain. It demonstrates that the same problems they encounter are the same in every area across the UK.
It shows that there are children that natually do well, pupils that struggle, friendships that are made and broken. It also shows that there is a need for sensitive teachers, support and social workers to support particular children.
The expectations of schools are the same, everyone has to learn the same things and achieve the best levels they can.
It could be criticised and could be seen as positive as if the teachers does a good job or negative if the teacher does not do well in the situation
Themes/Messages/Values
the point in having this show is not only to entertain but to motivate teenagers, as educating yorkshires target audience is teenagers they will soon realise that the test will come soon and the quicker they act the better they will do.
Educating Yorkshire/Factual programming/Target Audeince
The target audience for Educating yorkshire is 11-16, the reason for this is because when you reach 11 years old, you start secondary school so it will give you a idea of how your future will be in your school and gives the viewer a idea of how secondary will be like.
Educating Yorkshires secondary audience would be adults mostly because if their son/daughter goes secondary school the farther/mother might wanna get a idea of how secondary schools are like now compared to when they went to school.
Purpose
To show what a regular secondary school is like and show how the school deals with problems, which could give the school a good reputation or bad reputation to the school. To entertain teenagers in secondary school to see how different the school in yorkshire is compare to there school.
Genre Conventions (typical recurring feature)
Educating Yorkshire is a reality programme the filming is done by CCTV cameras in the corners of classroom and hall ways. there are no scripts as it is all filmed "as live". if they make a mistake they can still edit it even though it is called reality TV.
Narrative Structure
The whole episodes are "Fly on the wall" they select a group of kids and follow them around the school with the problem they have and certain teachers try and help the kids with their problems. They have interviews on individual characters so that the views can hear their say in, why they have problem, what they want to do about it etc. then because they have no one to criticize them about what they are saying the views get a clear picture of the situation
Style & Tone
Educating yorkshire is a reality programme with a mixture of light hearted parts and some dark parts
For example some, some kids fool around in class and don't do there work but just before they sit the exam they realize how serious the work they have not been doing and do everything in there will to get their targeted grade.
it has a way of showing how people act in school then how the school solve the problem giving you a clear image on how the school staff.
Representation
They have chosen a school in Yorkshire to repersent many of the secondary schools throughout Britain. It demonstrates that the same problems they encounter are the same in every area across the UK.
It shows that there are children that natually do well, pupils that struggle, friendships that are made and broken. It also shows that there is a need for sensitive teachers, support and social workers to support particular children.
The expectations of schools are the same, everyone has to learn the same things and achieve the best levels they can.
It could be criticised and could be seen as positive as if the teachers does a good job or negative if the teacher does not do well in the situation
Themes/Messages/Values
the point in having this show is not only to entertain but to motivate teenagers, as educating yorkshires target audience is teenagers they will soon realise that the test will come soon and the quicker they act the better they will do.
Mars Bar/Advert/Target Audience
Mars are showing that if you eat a mars bar you can play for England. Which gives you confidence and inspiration so that the target audience would be sports players, pacifically players more than any other sports.
The secondary audience could be teenagers who play football as a hobby so for example. If a teenager who plays football is sitting on the sofa with his ipod and using the tv as a background noise, he hears the sound of cheering on a pitch and the commentator because he has heard that and he is now interested and pays full attention to the advert he/she wants to find out what the advert is trying to sell you
Purpose
The secondary audience could be teenagers who play football as a hobby so for example. If a teenager who plays football is sitting on the sofa with his ipod and using the tv as a background noise, he hears the sound of cheering on a pitch and the commentator because he has heard that and he is now interested and pays full attention to the advert he/she wants to find out what the advert is trying to sell you
Purpose
To say that if you eat this mars bar it will energize you so that you will possibly be more aware and lively e.g. if you had a early match and your still tired then you can eat a mars bar to keep you up.
Genre Conventions (typical recurring feature)
Their are a range of camera shots in this TV advert. e.g. long shot, if it were to be just the one camera shot it would of been boring to watch so the different camera shots make it more intresting
Narrative Structure
There is a person at the side who is a ball boy he see's with his own eyes that Englands goal keeper gets sent off because of a injury. As the goal keeper is being carried off the pitch, the ball boy quickly takes off his jacket then stands in the goal ready for the other team to shoot their penaltys. He puts off one guy and kicks the ball over the top bar then saves two goals then at the end after the three penaltys him and rest of the team go in a hudle cheering with happiness. And in the background the comentaters say ''He's done it, looks like England have a new goal keeper''
They have made the veiwers suprised that just a ball boy is such a good goal keeper which makes you want to buy the choclate bar. their
The rule of three would be the three penalties that have been taken
Style & Tone
This TV advert can be inspirering to people it makes you feel like anything is possible and your dreams can come true. It has a makes a difficult sitution e.g. the goal keeper cant be in goal anymore and turns it round to a happy joyus occasion and all because someone ate the right bar of chocolate.
Representation
The advert represents the chocolate industry and how they think chocolate can give you a boost of energy to do things you may have only thought about.
Themes/Messages/Values
The messages is if you eat a mars bar you can do anything even be the England goal keeper or be really good at you sport you do after eating a Mars bar to give you that extra boost of enery enough to do something so amazing it benefits other people e.g. the team and the supporters, the motto at the end is "Work, Rest, Play your part"
Genre Conventions (typical recurring feature)
Their are a range of camera shots in this TV advert. e.g. long shot, if it were to be just the one camera shot it would of been boring to watch so the different camera shots make it more intresting
Narrative Structure
There is a person at the side who is a ball boy he see's with his own eyes that Englands goal keeper gets sent off because of a injury. As the goal keeper is being carried off the pitch, the ball boy quickly takes off his jacket then stands in the goal ready for the other team to shoot their penaltys. He puts off one guy and kicks the ball over the top bar then saves two goals then at the end after the three penaltys him and rest of the team go in a hudle cheering with happiness. And in the background the comentaters say ''He's done it, looks like England have a new goal keeper''
They have made the veiwers suprised that just a ball boy is such a good goal keeper which makes you want to buy the choclate bar. their
The rule of three would be the three penalties that have been taken
Style & Tone
This TV advert can be inspirering to people it makes you feel like anything is possible and your dreams can come true. It has a makes a difficult sitution e.g. the goal keeper cant be in goal anymore and turns it round to a happy joyus occasion and all because someone ate the right bar of chocolate.
Representation
The advert represents the chocolate industry and how they think chocolate can give you a boost of energy to do things you may have only thought about.
Themes/Messages/Values
The messages is if you eat a mars bar you can do anything even be the England goal keeper or be really good at you sport you do after eating a Mars bar to give you that extra boost of enery enough to do something so amazing it benefits other people e.g. the team and the supporters, the motto at the end is "Work, Rest, Play your part"
Monday, 13 January 2014
Research Methods
Primary Research
Primary research is information made by someone to be used by other people
Examples
-Questionnaire
-Focus Groups
Secondary Research
Secondary research is information that is collected from a website
Examples
-BBC bite-size
-Wikipedia
Quantitative Research
Quantitative Research
Monday, 6 January 2014
Moving image production: Key Features
Film/TV-fiction/Music videos
-Hot Fuzz
-Shaun of the dead
-The Simpsons
-Not Giving in by Rudimental Feat; John newman
Factual Programming/Documentary/News
Sun, Sea, A&E
How its made
Channel 4 news
Advertising/Promotion videos
Wispa Hot chocolate
Coke Cola Adverts
-Hot Fuzz
-Shaun of the dead
-The Simpsons
-Not Giving in by Rudimental Feat; John newman
Factual Programming/Documentary/News
Sun, Sea, A&E
How its made
Channel 4 news
Advertising/Promotion videos
Wispa Hot chocolate
Coke Cola Adverts
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