Evaluation

The research that has helped me through out my advert has been helping me progress my advert, I have researched from equipment to other TV adverts. The reason for doing all of the research is to help us with our final advert and planning.

The planning side of research was knowing how many shots we variously needed in our advert so that we had a number of shots to aim for. I looked at a 2013 Coke Cola advert and counted how many shots they had. The reason for choosing the coke cola advert was because they are very successful in selling their product and are experienced in making adverts as they at least have a advert every year.

Another planning research was how to build up the advert and get your point across quickly in a time  frame of only 30-seconds

I came up with a idea of a kids drink called 'Go Wild' i choose this because i had inspiration from the Fruit Shoot advert when their are a bunch of kids in a skate park and are dying for sip of the Fruit Shoot so they all chase who ever has the Fruit Shoot round the skate park on their Skateboards, Skates & Scooters. I wanted my product to appeal to kids so i made my drink bottle wrapper with bright colours and placed it in the video as in my advert the two kids have to follow the map to get to the bottle. As i thought treasure maps would catch the child's eye if they are watching the TV because they would want the reward that is at the end so they would want to find out if it is worth it or not. my secondary audience is adults as if their kids are watching it and they are in the room they would look at the the advert and think, that would be good for my kid! This was also Fruit Shoot secondary audience.

I gavered all the information from the fruit shoot advert and tried to add all the things from the fruit shoot advert to mine, for help on how to attract kids to my product that i was trying to sell.

all the things like proposal, script etc help with my advert it kept us on track of what we should do next and so that we wouldn't forget anything. Also its good to explain where it was, when we were filiming and who job was who's for example mine and William were filming while we had two friends acting for us. For me and William the most useful part of planning would of had to been the script and Prop list because the script was something we could use that would tell us what to do next while we were filming and the prop list made us remember what we had to take for props as we forgot some of the things that we needed. E.G. the drinks bottle itself was a prop

We tried to get a wide range of shots close ups and mid shots to low angled shots and the reason for the different types of angles is that so we could put a different effect on the person watching it. If we didn't add more shots and kept the same boring shots it could bore the person watching it. Also to give the people acting more character so we focused on one of the actors more than the other actor because we wanted one of them leading as he knew where he was going so the people watching the advert know who's the more smarter.

We used a tripod to keep the camera as still as possible, because we did not want the camera too shake as that is certainly what you do not want, a shaking advert. we also had a director to take charge of the advert and which scene was next and what type of shot it had to be. We used a digital nikon as this was the most ideal as it was the best camera we could get our hands on and had captured great quality filming for our advert.

Editing
The editing took around 1hr-2hrs because we had to trim and crop lengths of clips, add music, make sure a wide range of shot types were used and make sure it was within 30secs. The reason why i added music was so that when kids would hear it they would think that i haven't heard this before i wonder what this is, also the other reason was so that it would get stuck in their heads and if i did that, that would be good because when they think of that song they would think of the advert. If i did not trim and crop certain parts of the clips it would look too amateur and therefore the secondary audience (adults) may think that the advert looks cheap and rubbish so must the drink be cheap and rubbish which will prevent them for buying the drinks for their kids.