A. Media Sectors
-synergy
-Convergence
-Interactivity + personalization
-Planning a media product (Scripts, storyboard, research)
B. Target Audience
-Primary/Secondary Audience
-Active/passive
-Theories -Audience reception
-Hypodermic Needle
Regulatory Bodies (BBFC, ASA, PEGI, PCC, OFFCOM)
Research -(Primary/Secondary) (Qualitative/ Quantitative) (Bias/Subjective)
C. Audience profiling-Demographics
Genre Conventions (narrative themes)
Characters
