Audience Glossary

Target Audience: The audience which you are aiming your product at/meant for e.g.  Producers must understand the needs/wants of consumers to plan their products to maximise profits (not waste money producing products no one will consume)

Products: A product is something that is made to be consumed

Producers: The person that makes the products

Consumers: The people that buy and use the product/service

Targeted: Produced/Aimed at

Product output: How much product/services you can bring to market

Profit Maximzation: Make the most amount of money out of your product

Computer Games

 - A large audience and motion graphics

Film

 - One of the biggest industries in the world.

Radio

 - information and entertainment is broadcast.

Animation

 - The art of developing motion 3D graphics. Huge in cinema and on television.

Interactive media 

- Computers and software.

Fashion & Textiles

 - The fashion industry is related to the magazine industry, a growing force of the image of society.

Publishing

- Magazines, articles, Newspaper, Book; all carrying messages throughout the world.

Television 

- Most powerful and wide spread information.

Active Audience: An active audience is one that actively engages with the text. They do not simply accept every media message. They question what they see and develop their own interpretation 

Passive Audience:A passive audience does not actively engage with a media text. A passive audience is one that does not question the message that the media is sending and simply accepts the message in the way the media outlet intended. 

Audience Reception Theory definitions: Audience Reception theory-the media text is not simply passively accepted by the audience but the audience interprets the meaning based on their life experiences. for example, a group with similar backgrounds will understand the text in similar ways. the less shared heritage the audience has with the creator the less the audience will be able to recognise the artist intended message. for example if you watch 12 years a slave and you know that your heritage/ancestor was a slave you might see the film interprets differently.