Definition of Analogue
Elating to or using signals or information represented by a continuously variable physical quality such as spatial position, voltage, etc.

Formats any way broadcasting footage
News/soaps/sitcoms/comedy/drama/documentary/quiz shows/animation/advert/music video

Platforms
TV/Camera/internet streaming/DVD/Blue-ray/downloads for a mobile device

Research question  
Why are moving image productions made and who are they for?

Purpose(why)
-Entertainment e.g. Film, TV, drama, quiz shows, soap opera and sitcoms
educate or inform e.g. documentary, news, Infomercial

-Educate or or inform e.g. Documentary/news/Infomercial

-Persuade e.g. advert

-Promote e.g. Music video or political broadcast

Regulatory Bodies

BBFC (british board of film classification): BBFC tells you what contains in the film, like when you look on the back of a DVD case it will say at the bottom (Moderate violence) etc.

ASA (Advertising standards Authority): ASA stands for self-regulatory organization their job is acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements. 

PEGI (Pan European Game Information) every game has a rating which tells you what is the suitable age to play a game and what it contains e.g. Violence 

PPC (Press Complaints Commission) You write your complaints on their official website about magazines, Newspapers and films and they tell the company that you are complaining about 

The banned/complain rude or inappropriate TV or Radio advert

OFCOM

What is the creative media sector

What is the creative media sector?

Computer games: A large audience and motion graphics

Film: One of the biggest industries in the world

Radio: Information and entertainment is broadcast

Animation: The art of developing motion 3D graphics huge in cinema and on television

Interactive media: computers and software

Fashion & Textiles: the fashion industry is related to the magazine industry, a growing force of the image of society

Publishing: Magazine, articles, newspaper, book; all carrying messages through out

3 Sound track mind map

4 New script

Audience Glossary

Target Audience: The audience which you are aiming your product at/meant for e.g.  Producers must understand the needs/wants of consumers to plan their products to maximise profits (not waste money producing products no one will consume)

Products: A product is something that is made to be consumed

Producers: The person that makes the products

Consumers: The people that buy and use the product/service

Targeted: Produced/Aimed at

Product output: How much product/services you can bring to market

Profit Maximzation: Make the most amount of money out of your product

Computer Games

 - A large audience and motion graphics

Film

 - One of the biggest industries in the world.

Radio

 - information and entertainment is broadcast.

Animation

 - The art of developing motion 3D graphics. Huge in cinema and on television.

Interactive media 

- Computers and software.

Fashion & Textiles

 - The fashion industry is related to the magazine industry, a growing force of the image of society.

Publishing

- Magazines, articles, Newspaper, Book; all carrying messages throughout the world.

Television 

- Most powerful and wide spread information.

Active Audience: An active audience is one that actively engages with the text. They do not simply accept every media message. They question what they see and develop their own interpretation 

Passive Audience:A passive audience does not actively engage with a media text. A passive audience is one that does not question the message that the media is sending and simply accepts the message in the way the media outlet intended. 

Audience Reception Theory definitions: Audience Reception theory-the media text is not simply passively accepted by the audience but the audience interprets the meaning based on their life experiences. for example, a group with similar backgrounds will understand the text in similar ways. the less shared heritage the audience has with the creator the less the audience will be able to recognise the artist intended message. for example if you watch 12 years a slave and you know that your heritage/ancestor was a slave you might see the film interprets differently.

Target Audience Examples

Publishing: (newspaper/Magazines)
Children: C-beebies
Teenagers: Nuts magazines (male)
Adults: The sun (male & female)

Interactive: website/gaming
Children: Learning games (male/female)
Teenagers: call of duty (Male/female)
Adults: E-bay (male/female)

Radio
Children: Fun kids (male/female)
Teenagers: Capital fm (male/female)
Adults: XFM

TV
Children: C-beebies (male/female)
Teenagers: Im a celebrity get me out of here (male/female)
Adults: BBC news (male/female)

Films
Children: Winne the pooh (male/female)
Teenagers: Jackass (male/female)
Adults: James bond (male/female)

1 Idea Development

11 Risk Assessment

14 Crew Roles

2 Location Recce

5 Shooting script

10 Budget

Final Logo Evaluation

7 Final Logo design

Final Script

HWK 04/09/13

Monster

Monster's target audience is teenagers, mostly sporty teenagers that enjoy outdoor activities. We know because it is an energy drink and the logo and colour of the product is bright to dark colors with bold, plain writing. Also, it is appealing to teenagers because it's in a big tall can containing up to 500ml so it's aesthetics are different to most brands which make it stand out in the market. The drink has a sweet, buzzing and addictive taste so after one the audience will have one once in a while. 

Fanta

Fanta is a very fizzy and also fruity drink that comes in many flavours. For example fruit twist is mixed with all kind of fruits and a recent one called peach. The can is very colourful and depending in what flavour the colours they are. It can be different for example fanta peach: Pink. Also, the font is bold and funky which make it look ex-sighting to the audience which would be 5-13 year old boys and girls. The bottle shape has a nice curved grip shape that makes it comfortable to drink from. So it is eye catching to most children and teenagers because it is a odd shape. Also there are many different flavours so they change the colour of the liquid so that is a big feature that can catch peoples eye for example, What was that drink.

KA

KA target audience is teenagers because they have sweet different flavours, For example, Caribbean Cola and fruit punch. Not many brands have these type of flavours which makes teenagers fell encouragable to drink this different drink. It is excitingly displayed in a can with dark colours and a simple cover. The font is bold and colourful so that your getting a dark background then colourful font and logo. My favourite flavour for this particular drink is Fruit punch. I do not know many drinks that have the flavour Fruit punch it's very tasteful with a sweet and tangy taste, giving the customer an taste sensation and that feeling of An tropical drink

4 Ideas for drink logo

3c Storyboard 3

3b Storyboard 2

3a Storyboard 1

Advert Analysis

Final Logo Design

Advert Ideas Mind map

12 Prop List

Script (Draft)

2 Proposal

Target Audience Profile

Target Audience Analysis

Drink Logo Analysis